Tasracing has entered a media partnership with the Sports Entertainment Network (SEN).
SEN operates a network of sports and racing radio and digital assets in15 Australian markets, including Tasmania, and 26 markets in New Zealand.
The partnership is based on creating new in-depth pre and post-race content to help Tasracing attract more Australian racing fans to Tasmania’s greyhound, harness and thoroughbred codes.
This will complement Tasracing’s existing exclusive live racing broadcast rights partnership with Sky Racing.
The new SEN partnership includes a wide range of content and promotion which provides a significant opportunity to showcase all aspects of the Tasmanian racing industry and products.
It includes:
- New Tasmanian content including a weekly Tasmanian tri-code Panel Show and a new Wednesday night Tasmanian thoroughbred racing Panel Show.
- Broadcast of new Tasmanian segments in five existing national SENTrack weekly Panel Shows.
- Promotion on SEN national and New Zealand network, digital platforms, podcasts and social media.
Tasracing CEO Paul Eriksson said partnering with the increasingly popular SEN was an important decision for Tasracing.
“We are always looking at ways we can grow market share in the highly competitive national wagering market,” he said.
“SEN provides the perfect vehicle to help us achieve this.
“In addition to providing racing experts to talk live across SEN’s national network, we plan to create opportunities for as many industry participants and stakeholders as possible to contribute.
“We see this as a good way to help us uncover and nurture our next generation of racing industry media talent.”
Mr Eriksson said SEN’s investment in new Tasmanian sport and racing media coverage was welcome.
“We want to work with organisations that are committed to Tasmania, and that want to tell stories about our racing industry and its successes,” he said.
This new partnership could not come at a better time as SEN recently launched its Tasmanian expansion, announcing three new radio signals across Tasmania’s biggest cities 1629 SEN Hobart, is now available on 1629 AM and on the SEN app.
SENTrack is also available on 1611AM in Launceston and Devonport.
SEN chief executive Craig Hutchison said Tasmanian racing played a significant role in the state’s economy and had an appealing product to showcase.
“Tasmanian racing, chasing and pacing are a rich part of the state’s proud sporting history and deserve an international spotlight to showcase participants and Tasmania’s year-round racing action.
“The teams at SEN, SENZ and SENTrack really look forward to building upon its commitment to rich Tasmanian content in conjunction with Tasracing.”